Transforming Salsa Heat: From Local Dance Studio to a Thriving Online Business The Challenge Salsa Heat had built a strong reputation in the dance community, but their brand, marketing, and sales strategies weren’t keeping up. Their digital presence felt outdated, they weren’t making online sales, and their marketing efforts weren’t reaching the younger demographic they wanted to attract. On top of that, manually handling customer inquiries took up too much time. They needed a complete refresh to stay relevant and grow. What We Did We took a full-scale approach to modernizing Salsa Heat’s brand and marketing: Rebranding & Digital Refresh We updated their branding, visuals, and messaging to make them more appealing to a younger audience while maintaining their community-driven essence. Online Sales Channels Built a seamless online booking and payment system to make it easier for students to sign up for classes and events. Email & SMS Campaigns Launched targeted campaigns to re-engage past students, promote special events, and drive consistent sign-ups. Paid Ads Strategy Developed and optimized Google and Meta ad campaigns, increasing brand awareness and bringing in a steady stream of new students. Social Media Growth Implemented a content strategy that led to non-stop monthly growth, gaining over 5,000 followers in five months. AI-Powered Automation Introduced an AI customer service system to handle inquiries, saving their team time and improving response rates. The Results Since partnering with Creative Family, Salsa Heat has seen continuous monthly growth. Their online sales are thriving, their brand is fresh and engaging, and their digital marketing efforts are bringing in new students like never before. We continue to work with them, pushing for innovation and refining strategies to keep their momentum going. Ready to level up your business like Salsa Heat? Let’s make it happen. 🚀